PlayNewswire FAQs
Got questions? We’ve prepared a list of frequently asked questions and answers to help you get started.
Frequently Asked Questions
We've compiled a list of answers to common questions.
General Information
iGaming PR distribution involves sending company news directly to media outlets, news sites, and journalists within the online gambling, betting, and casino sectors. Unlike generic newswires, PlayNewswire ensures your news is placed on industry-specific sites read by operators, affiliates, and industry stakeholders.
We accept a wide range of iGaming industry news that adhere to our editorial policy, including:
- New Slot or Table Game Releases
- Affiliate Program Launches
- License Acquisitions (MGA, UKGC, Curacao, etc.)
- Partnership & Integration Announcements
- Jackpot Wins & Milestone Celebrations
- Regulatory Updates & Compliance News
- Mergers & Acquisitions
- Event Participation & Sponsorships
Distribution Details
Our network includes elite iGaming publications such as iGaming Business (iGB), Asia Gaming Brief (AGB), and Casino Life Magazine. We also distribute to a wider network of 100+ niche gambling and betting news sites.
Publications are selected based on the package tier you purchase. Our algorithm ensures your news is placed on high-authority sites within the gambling vertical to maximize visibility among your specific target audience (e.g., B2B operators vs. B2C players).
Yes. We operate on a commercial inventory model. Unlike legacy wires that “pitch” and hope for a pickup, we have direct integrations with our publishing partners. This allows us to guarantee that your press release will be published on the sites included in your selected package, as long as the press release adheres to our editorial policy.
Once your press release is submitted and passes our editorial review, it typically goes live within 24 to 48 hours.
PlayNewswire uses API integration to connect with publishers. This allows clients to automatically distribute press releases to hundreds of publications with one click.
Yes, for our Pro and VIP packages. We secure homepage real estate (often in dedicated “Industry News” or “Featured” sections) to ensure your news is not buried in a sub-directory.
Content and Formatting
Yes. You can include one featured image and embed YouTube/Vimeo links. High-quality visuals are recommended for game launches or platform walkthroughs to increase engagement.
We recommend keeping press releases between 400 and 800 words. Most of our publishing partners accept content up to 1,000 word
Yes. All content must be “Hard News” (not a blog post or pure sales pitch). We do not accept content that promotes illegal gambling or sites without verifiable licensing in their operating jurisdictions. All content must abide by our editorial guidelines.
Analytics and Reporting
You will receive a full distribution report in your dashboard containing live links to every publication. We also provide an estimated view count through third-party tracker integrations. To track traffic directly to your site, we recommend using UTM parameters on your links.
You can view the total number of live placements, the specific URLs for each, and the status of your campaign from submission to completion.
Support and Payments
Yes. We have specialized pricing for game studios or affiliate networks that require high-volume distribution (e.g., multiple game launches per month). Please contact sales for a bulk quote.
We accept Credit Cards (via Stripe), PayPal, Bitcoin (BTC), Ether (ETH), and USDC.